M Reflections Auto Aesthetics Ceramic Coatings and Detailing in Rocky Hill, CT
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Why?

4/19/2019

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A lot of people have been asking me why I’m doing this whole business building thing when I already have a good job so I’m going to ramble on for a bit here...

please bear with me, by the end, I hope you all get it and believe in this thing just a little more than you do now. I need my customers to buy into the bigger picture in order for it to work.

The reasoning for stating this business is pretty well outlined on the “About” page of my website so I’ll spare those details here.
Bigger picture, this thing that I’m building, wherever it goes and how how ever big it becomes (or doesn’t) is a pursuit that I’ve always wanted to embark upon but never had the guts and was always waiting for “the right time.” That was stupid. I’ve finally learned and understand that “the right time” never comes. “The right time” is something we all make up in our minds to justify our lack of motion, inability to execute or fear that whatever we’re waiting to do isn’t going to happen exactly how we picture. I’ve finally come to a point in my life where how something turns out doesn’t particularly matter, it’s the process. I’m pursuing a passion here, building something that fascinates me (business) using a skill and passion I’ve developed over my lifetime. If nothing else, I hope that this little experiment of mine shows my kids that it’s ok execute, it’s ok to fail and to welcome failure as it inevitably leads to success. Also, if someone else out there is following along and is inspired in some way, I’ve succeeded even if I’m not even aware of their existence. That is why I’m sharing my journey.

For the foreseeable future, yes, I’m a home based business. I have low overhead and don’t employ anyone because I wouldn’t want some teenager working on my car in between Instagram posts either. It’s not a frilly shop made very fancy to help justify high prices. It’s me, top of the line products and equipment, decades of skill and your vehicle.
*I hate to use the word goal because it represents something that, once achieved can’t be beaten but I’m about to.
The “goal” for this business includes a multi-year plan that, at its apex, has me purchasing a building with 2 units. Something I can run the detailing side from and lease the other side to a tint or PPF (paint protection film) or some other relatable business that I have no interest in doing myself and a symbiotic relationship ensues that makes both businesses a ton of money from hard work and awesome results. What comes after that is anyone’s guess. Please don’t get mad at me for wanting to make a ton of money, so do you, so does everyone.
I’m confident that I’m offering a solid product that represents a solid value for my customers and a byproduct of that will be the progression of this business to something disruptive in the industry. Each time a customer stops by for a quote, whether they book with me or not, they’re part of this process. I learn from all of you. I hope to provide what you’re looking for and we can share an equal exchange in value where we’re all happy at the end of the day and cars are looking awesome.

So, here I am at the end of this rambling post. It’s disorganized, has crappy grammar and is probably either longer or shorter than everyone wants but it is what it is and hopefully clears things up a bit.

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